“‘The Rocket’ was to be used for char- ity. We love their eye-catching golden logo design displayed against a black backdrop.
This 2014 RDA winner features expert branding and impeccable design. Because a food truck is an all-in-one mobile dining experience, food truck design is comparable to package design-that is, package design on a large scale.īelow are examples of exceptional food truck design: Ingenious Food Truck Designs and Branding The Rocket Wood-Fired Pizza Campaign What originally lured customers to walking up to each of these food trucks for a tasty taco or wood-fired pizza was the well-executed, thoughtful design (and, okay, probably hunger too).įood truck companies crucially need winning design and smart branding as they face fierce competition from other trendy food trucks-not to mention sit-down and drive-through eateries. While browsing through a myriad of vibrant designs from the Regional Design Annual and beyond, we sought to showcase a less common area of graphic design-the visual identity and package design for food trucks. At Print, we appreciate all design in varying shapes, sizes and media.
